Concept project
Beauty by Kelsey
United Kingdom
Beauty / Makeup / Brow Specialist
Design direction
A personal, fashion-forward site for an independent beauty professional — intimate scale, clear specialty and a soft editorial rhythm.
Key UX decisions
- Present the specialist as the brand, not a generic salon floor.
- Separate makeup, brows and beauty services without visual noise.
- Keep enquiry and booking close for clients discovering on mobile.
What Fadezy designed
- Personal brand website structure
- Service storytelling for specialists
- Refined mobile composition