Concept project
Vegan & Boujee
Upland, California, USA
Beauty / Hair
Design direction
A confident beauty-and-hair presence with character — bold enough to feel distinct, refined enough to feel premium.
Key UX decisions
- Let brand personality lead, then support it with clear services.
- Balance expressive visuals with readable information hierarchy.
- Design the mobile experience for quick service discovery.
What Fadezy designed
- Custom beauty brand art direction
- Hair and beauty service presentation
- Responsive website experience