Concept project
Zuvia Usmani Beauty Lounge
DHA Phase 8, Karachi, Pakistan
Beauty Lounge / Bridal & Academy
Design direction
A lounge-led digital presence for a DHA Karachi beauty brand — bridal, colour, academy and visit details under one composed experience, with Muscat presence noted.
Key UX decisions
- Open with bridal and lounge atmosphere before the full service list.
- Separate bridal, colour, academy and visit without visual noise.
- Keep enquiry and location clear for Karachi clients booking on mobile.
What Fadezy designed
- Beauty lounge art direction
- Bridal, services and academy storytelling
- Responsive enquiry and visit journey